There are many distinguishing marks of luxury brands. Usually, we associate them with expensive products, the highest quality, rich history, and superior service. They are brands that just make the customer feels special. It is the feeling of exclusiveness, uniqueness, and being better than others that makes people love premium brands so much.
READ MOREBrands rituals can bring many benefits. They help the brand to stand out from the competition, create something that is only their thing, give consumers joy and make certain habits associated only with that one specific name. Close your eyes and think about eating an Oreo. If you eat it like a normal cookie, you’re a weirdo (I’m kidding, of course). But if you really eat it like a normal cookie, imagine how the happy kids eat it on TV commercials. This is a whole big ceremony with that pulling apart of each cookie half, licking the icing, and dunking it into milk.
READ MOREMasterCard has just announced the big change. Change of their logo. The Nobel Prize has done the same a few weeks ago. As you see, even leading companies, recognizable around the world need some refreshment in their branding sometimes. Could it be a better sign that you probably will need it one day too? Unless you’re from Coca-Cola…
READ MORE